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Top 13 free SEO tools 2022 that will help improve rankings on google

Top 13 free SEO tools that will help you improve rankings on google. These are the tools that I use every single day, and I couldn’t do SEO without them. If we haven’t been introduced before, I’m matt diggity. No matter the size of your seo operation, I can guarantee there isn’t a single SEO success story that doesn’t rest on the solid foundation of free tools.

In this post, we’re gonna review all the free SEO tools that I use throughout every area of our SEO processes. Some of these free tools are quite popular, and you’ve likely heard of them. Others aren’t as well known, and I’ll be happy to introduce ’em to you.

Either way, I’m excited to be sharing complete list of the best free SEO tools that you can also add to your tool kit.

There are two types of free SEO tools out there

1. freemium tools

Freemium tools give you limited functionality for free and then you can pay more to get the rest. Freemium tools are awesome because you typically get a better-built tool. You can often bank on the fact that companies offering freemium models are constantly improving their tools and innovating since their paid tiers allow them to grow and scale continuously. It won’t be a scrappy side hustle project that has long been gathering digital dust.

So be sure to pay attention when I share my top picks that use a freemium model.

2. Truly free tools that will likely remain free forever

But don’t let their freeness fool you into thinking they’re not effective. The free tools I’m about to share with you are absolute powerhouses in their own right. Let’s start right now by looking at the best, truly free tools.

There are tons of SEO extensions out there, but here are my top picks

1. keyword surfer

Keyword surfer lets you gather keyword ideas and SEO metrics while you’re searching Google. It’s super handy when you’re hunting around for low competition keywords to add to your content plan. Using the sidebar feature, you can build a list of keywords related to your search. And then, with just one click, you can export that list along with the monthly search volume metrics too.

You can also gather metrics for different countries without interrupting your workflow. Keyword research is such a critical task for SEO success, and it can be so easy to get slowed down by clunky tools. That’s why I love how intuitive keyword surfer is.

2. SEO minion

Have you ever been researching on google and wanted to extract data about the top ranking pages directly from the search results page? For example, you could scrape the top 20 titles from the search result to get good ideas for your own title optimization, or you could do some fancy-pants topic research by scraping the ‘people also ask’ results.

Well, SEO minion is the guy that gets that job done. My favorite application of this powerful extension is how it makes light work of exporting all the ‘people also ask’ data. With a few button clicks, you can download every ‘people also ask’ question related to your search query. This is great for plugging any gaps in your content.

Content gaps happen when there’s a topic that’s relevant to your niche, but your website isn’t really covering it completely, and that’s no good! If you’re a visual thinker, you can also get a neat tree diagram of how these faqs relate to each other. Seriously, most seos i know have SEO minion installed.

3. gmass

And like the other tools so far, it’s also a free browser extension.

If outreach link building is a core part of your SEO process, gmass will help with managing cold outreach campaigns directly from Gmail for free. It drips out emails to your outreach list and also schedules follow-up emails. A nice benefit is that gmass’s deliverability is also damn good. Email deliverability algorithms often don’t like it when you use an additional tool layer and gmass helps you avoid that, because it’s a lightweight add-on to gmail. If you’re new to seo or just wanna get started for free, then go for gmass.

4. Detailed SEO extension

Detailed gives you a one-click bird’s-eye-view of the on-page and technical specs of any public page on the internet. I like using it in our q and a process to make sure that my content uploader has implemented the right heading structure, and image alt text and used all the HTML tags necessary for a good foundation for on-page SEO. You can also use it when auditing a client’s website or performing a detailed, no pun intended analysis of a competitor’s content.

What you see on a page can be a very different story from what’s reflected in the code.

SEO tools

The next few tools I’m gonna recommend are must-haves for your site’s overall SEO health. The best data you can get often comes directly from search engines, and you’d be a dumb-dumb not to tap into it, not to mention Google search console is hands down the most popular free SEO tool out there, so let’s take a look at it.

1. GSC (Google Search Console)

By using Google Search Console you can submit your site map directly to google to get crawled. You can also troubleshoot technical SEO problems related to how google’s bots crawl and index your content. Google search console is also the best tool to turn to when you need your content indexed as soon as possible. You can force indexing on new content and pages you made significant edits to, that is when it’s not broken.

You can also get insight into what keywords your website is ranking for and your website’s overall organic performance in google search. This data is an absolute treasure trove. Forget gold, it’s worth its weight in bitcoin. Since we’re already talking about powerful data we can gather from Google, there are a bunch of other free tools that Google offers which can level up your SEO.

These include the google free search bar, google analytics, tag manager, google trends keyword planner, google sheets and the nlp api. These tools have all played a crucial part in my SEO success so far, and I know many other SEO pros out there who also agree with me on this.

But a lesser-known search engine tool that can also give you powerful data is

Bing webmaster tools

And with it, you can also access Microsoft clarity heat map software for free too, how do you like that? Compared with the google search console, bing webmaster tools has a lot of the same functionality, plus a few additional features. Not many people know this, but in bing webmaster tools you can check out their SEO section and get reports on backlinks, and new keyword opportunities, and you can even run a technical audit.

If you’re just getting started with SEO, you don’t have to pay a penny to access all this valuable information. And to sweeten the deal, bing is much more generous with the data it offers to SEO professionals compared with google. As mentioned earlier, bing also gets you free access to Microsoft clarity, which is a heat mapping tool.

If you’re not using a heat mapping tool, (dramatic music) stop, just stop. But in saying this, both google search console and bing webmaster tools don’t really get into the super-detailed technical items we need to fine-tune our optimization. For anyone interested in taking their technical SEO skills up a notch, I suggest you look into the following free schema tools.


Schema’s like a translator between what we understand as humans to concepts that a search engine can understand too. Now, remember, no matter how smart google seems like it is, it still can’t read and understand content as well as we humans can. Schema helps you tell Google that your article is about a review of a network router, instead of forcing them to guess.

If you’re looking for free tools to help create a schema, most SEO plugins will already do a basic level of it for you, but their output schema is often generic and basic. So if you want a competitive edge, I’d suggest starting with Merkel’s free schema generator, which walks you through how to create different types of schema.

Combine it with the free schema validator offered by the schema. Org, and you can handcraft your own custom schema, whether that be for e-commerce websites, review websites, or service websites. This alone is a competitive edge over your competition that relies on SEO plugins to auto-generate their schema. Besides, you get a nice boost on people clicking through to your site if you implement things like review ratings that stand out on the search results page.

Screaming Frog

And while we’re looking at tools for technical SEO, screaming frog deserves a mention here. Screaming frog has long been a staple tool used for technical audits by SEO nerds all over the world. Technically, it’s on a freemium pricing model, but if you have a site with less than 500 URLs, you unlock a decent amount of essential functions for free. Screaming frog is great to use in combination with the google search console, and it’s fairly easy to operate, and it also offers a butt-ton more technical data than the search console does.

We use it to gather the following data: pages with no internal links pointing to them, slow loading pages, the indexability status of all pages, checking all pages with missing on-page elements, such as heading tags, meta titles, and descriptions, and a bunch of other nerdy (beep). It makes large-scale auditing so much more efficient since you gather all your data in bulk with only two clicks.

Here are some more freemium SEO tools that I find very helpful for improving rankings and traffic.


Let’s kick these off with ahrefs. Many people know ahrefs for their swiss army knife SEO solution that powers many SEO professionals around the world, including myself. Most people know ahrefs as a paid tool. What’s not as well known is that ahrefs also has a stack of free tools available, most noteworthy ahrefs webmaster tools.

It’s like a cross between google search console and screaming frog, with a similar level of data but in a much more user-friendly experience. You can also get access to the same version of ahrefs site explorer and site auditing tools that paid members access.

The only drawback is you can’t use these on competitor sites on their free tier, just the ones you verify ownership of, but that’s an insane amount of value anyways, for free. You can also leverage all of these free tools by ahrefs as well.

Answer the public

Answer the public made waves in the SEO community by its ability to expand a topic and visualize it. Not only can it give you ideas for subheadings in your content, but you can also go one level beyond that and extract ideas for keyword research, so you make sure you aren’t leaving any gaps in your content plan.

On the free tier, you have limited usage for data, but for most people, it’s still decent enough. If you want next-level tips on how to use tools like this to create a topical map, check out the interview I did with cory after you watch this video. Stick with me though.


It is a decent tool for most people starting out since it has similar functionality to ahrefs. You can do keyword research, basic competitor research, and access your website’s seo performance stats. The level of data isn’t as great as ahrefs by a mile, but if you’re looking for a free tool to start learning with ubersuggests is a good one to go with.

As far as implementing essential seo optimizations on your website, Rankmath is a damn good seo plugin. It’s a freemium WordPress plugin that allows you to update your key on-page seo items such as title, tags and descriptions.

Keep in mind, that it’s not a detailed on-page optimization tool like surfer seo. You can also set up an automatically generated site map but where rankmath stands out is its support for different schema types, natively. It’s gonna be the closest you can get to manually creating your own schema through a generator like Merkel.

keyword hero

Ever want to unlock those not provided keywords in google analytics, who doesn’t? With keyword hero, you can unlock those values to get more insights into how people are actually finding your content.

Thanks so much for Reading.

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